By Alexandra, on March 2nd, 2010
Like many of you I was all gaga over the latest Martha Stewart Weddings this weekend. I drooled, I ogled and I dreamed. Which lead me to create our first “collection” here at the Aerialist Press. We have been wanting to design a themed collection of letterpress designs that we could release all at once and that had a little something for everyone. Martha jump started me with all the incredible pinks and florals in her latest mag. I especially loved the Hepburn quote right before the ballerina editorial. How fantastic is AH? And that quote?! Well that coupled with Martha’s brilliance lead me to create the Fleur Collection inspired by all things feminine, pink and delicate. I think it is a great launch for summer weddings and the wonderful thing is that these designs will really translate well to any color. We will be adding each of the six suites to the House section of our website before the end of the week. If you are crazy excited and want one RIGHT.THIS.SECOND. just send me an email! Oh, and another pretty thought? These designs are all brand new, meaning they qualify for our free color promotion, which I blogged about a few posts ago. YAY!

xox, A
By Alexandra, on February 17th, 2010
Remember that Glamour magazine cover I posted? Gorgeous VB on the cover and adorable puppy? What did I love about it? The typography! This probably isn’t surprising considering my recent bout of posts but I loved the text all over the cover, especially the big bold “so cute” on the left side. I knew I needed a text heavy suite. I also loved Vicky’s peach colored shirt with the black text so of course the colors were a no-brainer. I think this set is modern, chic and bold all at the same time.

The fun part about this suite is that it will look different for every client based on their wording and text so it is a constantly changing piece. I also think it is a great way to make a statement without trying too hard- no fuss. And how can you deny the loveliness of such a fun font? You just can’t! This suite will be going up in the House section of our website on Friday. We are still offering our free color promo on all unprinted house designs and this one definitely qualifies!
xox, A
By Alexandra, on February 17th, 2010

Yes! We are doing a giveaway this month on Atrendy Wedding’s blog! Atrendy Wedding is an amazing event planning company based in the Washington DC area that puts together some truly amazing weddings. We are absolutely thrilled to be giving away 25 two color letterpress thank you notes with matching letterpressed envelopes on their site. We originally got in touch with them through one of our brides who just happened to be using their services, lucky girl! Their blog is fantastic and really worth adding to your Google reader. To enter the giveaway just visit the post and follow the instructions to win a set of these…

Happy February!
xox, A
By Alexandra, on February 16th, 2010

This magazine has been sitting on my coffee table for DAYS and I can’t stop loving one particular part of it. It had to be the inspiration for this week’s suite. Can you guess which part I’m inspired by? And no, it isn’t the puppy, though he does make me want to take a lil trip to the animal shelter…(C is having a stroke now)
xox, A
By Alexandra, on February 14th, 2010

A little V-day love for all of our amazing clients. Without you loving what we do we wouldn’t be able to love it either! Congratulations to all of the couples we have worked with that are celebrating their first Valentine’s Day as a Mr. and Mrs. This is our first too, and even though nothing has really changed about it, I love being able to say that I will be celebrating it with my husband. Still not over the butterflies I have when I get to use that word. Total bliss. Major hugs and kisses!
xox, A
By Alexandra, on February 11th, 2010
Another busy week has flown by! I promised that we would be putting up new house designs every week to be included in our promotion and I haven’t forgotten! This week’s design is patterned, chic and clean. I love textured backgrounds with tight patterns- they just press so beautifully, like little pillows. I think the delicacy of the pattern really offsets the thicker, more geometric lines framing the text. I’m also a huge fan of this color combination (brick and pansy), if you haven’t noticed already. Honestly, I think this suite would look great in a ton of other colors, a bride just contacted me about a black, white and kelly/emerald green suite and I think that combination would look stunning with this too. Endless possibilities.
And without further elaboration by me…

Want it? See the fully designed suite here: Avenue
xox, A
By Alexandra, on February 7th, 2010
I absolutely fell head over heels for this bride’s style. Her invitations made me want to have a second wedding just so I could use this suite. It is so carefree, charming, sweet and pretty all at the same time. No fuss, just loveliness. Debbie gave us a piece of vintage fabric to work from and it was such a refreshing challenge. It is also completely wonderful for us to work with brides that really have a vision for their day and a sense of how all the little individual pieces fit together. The design process is just seamless and flows with clients like Debbie. A lot of our brides are like this, which is part of why we feel so lucky to do what we do!
And, now, the reason why you all check this blog, the photos…

If you would like to have this suite for your very own check out our house designs section!
xox, A
By Alexandra, on February 1st, 2010
Ooooh, ahhh, oooohhhhhhh! Is all that I can say when I look at the maps of one of my favorite up and coming wedding pros. Genevieve of Genevieve Walker Wedding Maps is new to the wedding scene and I can already tell she is going to be HUGE. There just aren’t wedding mapping vendors who are this affordable and who deliver little pieces of art to their clients so beautiful that they are frameable as well as functional. Most wedding maps come in one style: flat and one dimensional. While Genevieve offers this traditional option she also presents a fresher take: three dimensional pieces where the terrain is drawn in an elevated style that makes it feel like you are in the map. Awesome, right? Her prices are also out of this world. While most truly talented map artists charge upwards of $200 for just the design Genevieve is pricing her custom map illustrations at $50. And for a tiny additional cost she will print and hand watercolor them for you. Pure gorgeousness. Convinced yet? Still a bit skeptical? (I know the prices seem too good to be true!)…Check out some of her work:
Now that you are all thoroughly won over and map-crazy, here is her website: http://www.genevievewalker.com/Maps/Wedding_Maps_by_g._Walker.html. Enjoy!
xox, A
By Alexandra, on January 31st, 2010
Nope, not the kind that make you scream because you realized you misspelled your own name on your invite in those panic-stricken wedding nightmares. I’m talking about some seriously stunning typography. Lately, I have become a little obsessed with typography ever since my super sweet cousin gave us a poster size letterpressed piece of gorgeousness that is an entire cathedral made out of letters, numbers and glyphs. Truly breathtaking. I wish you all could come over to my home and stare at it with me for awhile- that thing is mesmerizing. Typography is essentially art made out of typefaces in various sizes and styles. I am itching to try out a project of my own and am thinking a little Valentine’s day something might be just right for a special someone. Shhh…don’t tell! So here are a few of my recent favorites…
Gorgeous right? The first one is a self-portrait of the artist, with the text in Farsi. I love Farsi and Arabic script, it looks like art even when it isn’t arranged like this. Favorite #2 is a digital typography piece- isn’t that zebra adorable? Did you notice all the intense detail? Yes, those eyelashes ARE made out of type and it took the artist 3 days to do it. The third piece is pretty awesome too- the artist hand drew it and used the names of different objects to create them, for example the door is drawn out using the word “door.” Clever, right? He has a whole set of them which I highly recommend checking out. The cute little gray and pink “Hi” is another form of typography where the creator, Ray Fenwick, used “glyphs”- the little swirly bits you can add on to letters- to make some really simple letters pretty fabulous. And the last one is a completely different example of fun uses of words and letters. Can you see it? Nope, the deer isn’t made out of type, but his antlers are constructed to spell out the word “wildlife.” It is actually a t-shirt design that you can purchase here.
I think I might make it a regular feature on this blog to share some of my favorite typography pieces as I find them. There is so much out there and they don’t get nearly the attention they deserve. Are you a fan now?
xox, A
By Alexandra, on January 27th, 2010
When we re-branded a few months ago it meant ALOT of things had to change, including our business cards. We knew that for the new set we wanted something with a major WOW factor that really showed off what we could do. The impression is what people love about letterpress so we designed our cards to pop! in the middle by pressing the area around the center shape in gray all the way out to the edges on the heavier 220lb Lettra. Then, on the center shape we printed our logo and personal info, also particularly deep, so these stood out too. And of course we ran wild and did the thing in two color because two color letterpress just rocks. After we finished them, I was exhausted because they required a lot of precision printing but I probably started at them lovingly for a good hour. The thing about giving someone a letterpressed card is that they are more likely to hold onto it because it looks and feels like a little piece of art. You almost feel guilty just discarding it. We send one of our b cards to each client that does a sample order and this is pretty much the only time we give them out, but we have gotten some great feedback about them and that always makes us happy. So without further ado…

xox, A
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